JD Parkman is an American internet entrepreneur with nearly a decade and a half years experience building multi-million dollar technology companies through the use of digital marketing strategies to include SEO, PPC, and email automation.
JD Parkman is a lead generation specialist with a focus on driving internet traffic. JD is self-taught on both digital marketing and software development from his years building his own startups.
JD Parkman: Early Years
Prior to becoming an online digital marketer and SEO expert, JD Parkman served in the United States Marine Corps as a heavy weapons specialist in an infantry line platoon. He was retired honorably after serving his country post-9/11.
Becoming an Entrepreneur
JD Parkman began his career working for a healthcare tech startup where he eventually worked his way up to managing the marketing department by creating an automated email drip system that helped the company deliver its state of the art technology to healthcare physicians all across the United States.
This led Mr Parkman to developing multiple algorithms for education where he provisionally patented them and successfully raised nearly half a million in seed funding for MyAcademicProgram.
After spending nearly 4 years with the company he founded, JD Parkman went on to create Marketing Media Wizard and Trafficker Media, both Internet marketing companies focused on PPC and SEO marketing channels.
In addition to marketing consulting, JD Parkman also manages hundreds of his own contractor websites affiliate marketing a multitude of products and services globally. JD focuses his time and energy more on SEO since the start of 2018 as a way to generate traffic and revenues for both his affiliate sites and for his clients.
JD Parkman is a certified Google Adwords partner and has managed Adwords campaigns of $100,000+ per month for both startups and Fortune 500 companies alike. He has worked in multiple verticals ranging from healthcare, education, legal, online consulting, consumer goods, travel, financial, and many others to help both his clients and his own ventures succeed with online marketing.
JD Parkman is also a full-stack programmer and website developer. He is self-taught on 13 programming languages with a focus on Angular JavaScript and Ruby on Rails applications using big data and machine learning algorithms.
How can knowing SEARCH ENGINE OPTIMIZATION techniques assist you create money? There are many methods a site that will will is fully enhanced along with SEO methods can create streams associated with income regarding you. For instance , allows say you would like to be able to build a web site about how exactly specifically to Research Engine Improve Your web site. This does not actually mean I have to directly marketplace SEO programs or offer to search engine enhance peoples web sites with them. Instead I could –
Become an affiliate just by providing links upon our site to websites that sell SEO applications, SEO services and e-books about search engine enhancing.
Create my own educational product about SEO plus create my own internet marketing sales links for this using commonly available applications
Offer advertising to SEARCH ENGINE OPTIMIZATION gurus who might would like to rent a webpage within my web space to market their products
Charge with regard to an ebook that informs individuals everything they require to know about research engine optimization
Charge with regard to enrollment into a membership to a newsletter that will contains information about search motor optimization techniques
Create an internet community by adding weblogs, chats, forums and message boards about SEO in order to my site.
Charge with regard to membership within an exclusive on the internet community that provides unique details about SEO for contractors
Subscribe to pay per click search engine programs
Collect the email addresses and other data about individuals who log into my site looking for details about SEO and sell those addresses to companies that need the contacts.
Lead individuals to toll free number or live advice site such as Kasamba or Keen where you can charge by the minute for consulting on the topic of SEO.
Once your business is up and running you could also consider becoming a drop shipper which allows individuals to automatically order products away from your web site that are delivered with a core distributor. In this particular scenario your well lookup engine optimized copy plus websites enables you to sell simply by proxy.
Even if you usually are armed with all of the specific understanding of SEO, you might and probably still need the services of the great SEO company. Getting the good understanding of SEARCH ENGINE OPTIMIZATION is hardly enough occasionally. Looking doing your greatest to try to about the ranking for your web site, you might still ending upward wondering why your web site is definitely not doing properly. For starters, you need to be aware that the web site will need to end up being optimized in every aspects. Not really only that, your web site must be maintained in the regular basis. SEO is usually an ongoing process that will involves a lot associated with time and effort. In order to make things easier, you will end up better off hiring the particular services of an excellent SEARCH ENGINE OPTIMIZATION company to do the particular work for the site.
Right now there are many SEO businesses today, and there are usually just like many reliable companies as unreliable ones. Thus, it is very important that you select the right SEO company. Here are a few points that you need to keep in mind when selecting SEO services:
Site Analysis Report
Does the SEO company provide you with an internet site analysis report? A reliable SEO company will be able to provide you with a comprehensive analysis of your site when it comes to position and design to provide you an idea associated with how much work requirements to be done. They must be able to inform a person of any factors within functionality, content and style that may hamper within the reading and indexing of the pages.
Providing Qualified Visitors
Do they understand the particular difference of plain visitors and qualified traffic? A person will hire the providers of an SEO business mainly as you need in order to attract traffic into your own site. However, what you would like is often qualified traffic which will obtain customers who could possibly be actually enthusiastic about availing associated with your own personal products and providers. A person do not want untrained traffic that comes in order to your site consequently of unimportant keywords. Unqualified traffic just increase your bounce price (surfers that land on your page and leave) and not your revenue
Tools in Determining Key words
What tools does the particular Seo services use to lookup for keywords? Furthermore you require to know very well what strategy the particular SEO organization uses regarding keyword analysis. You might also want to perform your own individual research on normal fundamental tools and individuals offered by Google Ppc, with regard to example.
Back Hyperlink Selection
From where may the SEO company get back links from? Back links are just as, if not more, important in SEO then onsite optimization. What you would like is to get back links from good sites and sites that are closely related to your niche. Inquire your SEO company what their own methods are for collecting back links.
Cost Framework
A reliable SEO organization will simply give you a quotation as soon because they find out just how much work needs to be involved. Charging you high prices might not always necessarily ensure you high quality of services. Make sure that the price getting quoted is proportional plus regular with the providers that you can anticipate your SEO company in order to provide.
The Timeline
Really does your SEO company provide you a timeline? It is merely through hard work plus proper planning that outcomes is possible right on period. Some companies offer SEARCH ENGINE OPTIMIZATION packages that claim in order to put you within the very first page search cause merely a matter of week. Reasonably though, no Seo services may possibly guarantee a individual the quantity 1 position within Google in since brief as week. This specific is one of the particular particular basic guidelines in fact released by Google. Create certain you do not really provide in to fake claims. Conversely, avoid SEARCH ENGINE OPTIMIZATION providers which will provide a person with period limit. An excellent SEARCH ENGINE OPTIMIZATION business sees that optimization is often an ongoing process in addition they will need within order to offer you regular maintenance jobs, customer providers and proper updating. The good SEO campaign may consider 3-6 months just before seeing the top outcomes an individual expect.
SEO Strategy
Exactly what SEO strategy will certainly your personal SEO company use in order to raise your ranking? A person ought to look out regarding companies which will take advantage of spam advertising strategies in order to get you on best in no time. In case the plan involves a few type of unethical practice like spamming or deceiving search engines, immediately walk away. A top Florida SEO company will certainly ensure that you will not become put through spam or misleading services. Remember that in case it is based on deceitful tactics, your site may simply be drawn out of Google’s indexing and will lead you to trouble. Knowing your SEO company and performing your own analysis are incredibly important in selecting the right firm.
Search engines like google are the vehicles that will drive potential customers in order to your websites. But in order for visitors to reach their destination – your site – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the Internet. Find the precisely right words or phrases, and presto! hoards of traffic will be pulling up in order to your front door. But rather if your keywords are too common or too over-used, the particular probability of visitors really rendering it all the method to your site – or of seeing any kind of real profits from the particular visitors that do appear – decreases dramatically.
Your own keywords serve as the building blocks of your marketing technique. If they are not really chosen with great accuracy, no matter how intense your advertising campaign may become, the right folks might never get the possibility to learn about it.
So your own first part of plotting your own strategy would be to gather plus evaluate key terms.
You most likely think you already understand Precisely the right words with regard to your keyword phrases. Unfortunately, in case you haven’t followed particular specific steps, maybe you are INCORRECT. It’s hard to become objective when you are usually right within the center associated with your business network, which usually is the reason that will you may well not be capable to select the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best wager is to go directly to the source.
Instead of plunging in and scribbling down a listing of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is considerably different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep within the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of assessment is to narrow down your list to a smaller number of words plus phrases that will immediate the highest number associated with quality people to your site. By “quality visitors” I actually mean those consumers that are most likely to create a purchase rather then simply cruise around your web site plus take off for healthier pastures. In evaluating the potency of keywords, bear in brain three elements: popularity, specificity, and motivation.
Popularity is usually the easiest to judge since it is an goal quality. The greater popular your own keyword is, the a lot more likely the chances are usually it will be tapped out into a internet search engine which usually will then bring upward your URL.
You may now purchase software that will will rate the reputation of keywords and terms by giving words several rating based on genuine internet search engine activity. Software this kind of as WordTracker will also propose variations of the phrases and phrases. The greater the particular number this software assigns to a given key word, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to buy your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies. ” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity size than “automobile companies, ” but it would even so serve you much much better. Rather than getting a variety of folks considering everything through buying a car in order to changing their oil filter systems, you will get just those consumers with removed front ends or crumpled fenders being directed in order to your site. Put simply, customers ready to buy your own services are the versions who will immediately discover you. Not only that will, however the greater the specificity of the keyword is, the particular less competition you may face.
The next aspect is consumer motivation. As soon as again, this requires placing yourself inside mind from the customer rather then the vendor to find out what motivation requests an individual buying a service or even product to enter the particular word or expression. Let’s look at one more example, such as the consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were looking for this kind of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets individuals who have decided on their career,
have the necessary experience, and are ready to enlist you as their recruiter, instead of someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find individuals who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better
When all is said and done, the only way that an Internet based business is going to thrive (even survive, in point of fact), is through ever increasing traffic to a particular Internet based venue. Traffic to a website is the key to the success of Internet business. One of the most effective methods of increasing traffic to a business website is through search engine optimization or SEO.
In this day and age, a great many people continue to find out information about businesses that are operating on the Internet and World Wide Web through search engine searches. Additionally, for the most part, people tend to visit only those websites that are generated after a search engine search that are listed towards the top of the search results. Therefore, if you want to have people visit your site after a search engine search, you will want to work to endeavor that your business website is ranked high on the search engine result listing.
Through search engine optimization, or SEO, an Internet based business can accomplish the goal of having a link to that business enterprise listed higher up on a search engine search result list.
In this day and age, there are professionals that specialize in SEO. As a result, if you are new to the Internet, if you are new to the world of Internet business, you will want to consider the hiring of a professional. While SEO truly is something that a business owner of operator can master in the long run, if you are new to the Net and really are intent on getting your business up and running, you will want to take the time to consider engaging the services of a SEO professionals. You can avoid the trials and travails of the learning curve — and get your Internet based business up and running (fast) in a shorter period of time by engaging the services of a qualified Florida SEO Company such as www.marketingmediawizard.com.
In conclusion you also need to bear in mind that SEO marketing is just one of the Internet marketing tools that you should use to advertise and expand your Internet based business enterprise. SEARCH ENGINE OPTIMIZATION alone and without other marketing techniques will not be enough to ensure business vitality and success in the long run. The Internet is very competitive and you will want to incorporate SEO marketing as one of the marketing tools that you rely on to promote your company.
SEARCH ENGINE OPTIMIZATION guidelines also known since Search Engine Optimization established the rules utilized by main engines like google, Yahoo, and BING, and so forth to judge whether or not or not to consist of an online site in their lookup engine results. Believe this or not, having your web site included in Google outcomes is not part associated with the Bill of Legal rights under the constitution. You can find Search Engine Marketing suggestions that govern which sites are included and all those excluded from their results.
SEO Guidelines – Thou Shall…
Write your webpages for people, not with regard to search engines. It looks obvious, doesn’t it? We possess all gone to web pages with garbage content created to deceive search engines for top rankings. When uncovered (and they will become discovered), these websites are banned. Other SEO recommendations prohibit offering different content to search engines than your visitors. Called “”cloaking”, it’s unethical and another trick to avoid for high search engine rankings. Instead, give attention to providing useful content material your visitors would like and update your site regularly with fresh content.
SEO guidelines – Thou Shall Not…
Here are a few important search engine optimization methods to avoid when using SEO methods on your web site. These are unethical techniques that may cause having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your internet site will not appear in GOOGLE results or partner sites.
SEO guidelines plainly ban link farms that create multiple links in order to your site to increase your page rank simply by unethical means. Sooner or even later your site will certainly be caught and penalized for breaking SEO recommendations. In particular, avoid links to web spammers and software that auto submits your pages to find engines.
SEO guidelines – Research Engine Optimization
Create web pages free from hidden texts and links seen only by the search engines. Instead, use search engine advertising strategies without redirects to other sites. Instead of garbage content, search engine optimization encourages useful reader content. Do you like to go through the same thing again… read the same point again… see the same point again… neither does the search engine. After almost all, search engines are people and people need good restoration services in case of emergency.
Florida SEO Company 